Food truck vendors feed the crowds at Scotts Bluff County Fair | Local

Food truck vendors see success at county fair

Joel Duffield and his daughters (clockwise from top right) Ashlyn, Jordyn and Bailey eat lunch at the Scotts Bluff County Fair on Friday, Aug. 5. Several different food trucks offered a wide variety of options for fair attendees to enjoy.


At the Scotts Bluff County Fair, attendees have plenty of options for food and drink. Food trucks and vendors from near and far supply visitors with different menu options. For many, it can be a highlight of the summer.

“I’m a Scottsbluff resident and I typically use the cart at Bands on Broadway and events around town, and this is the biggest event I’ve tried to tackle,” said Mike Wilson, owner of the local food cart Mike’s Wild Dogs.

Wilson sells hot dogs with different types of sauces, including chili hot dogs, barbecue hot dogs and pizza hot dogs. He has had his hot dog cart for just a year, so this is his team’s first county fair experience.

He said he’s built a devoted following in Scottsbluff, but attracting customers at the county fair can be slightly more difficult.

Food truck vendors see success at county fair

Most food trucks at the county fair set up between the stadium and the event center, where diners could choose from plenty of shaded benches to eat at.


“It’s been a struggle trying to get noticed when you’re just a little cart and there are big trucks with lots of light, but we’ve had good sales,” Wilson said. “We’re getting chili in the mouths of different people, building up a following. It’s definitely been beneficial for that because we’ve been able to reach a lot more of the county being here.”

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Mikayla Herman, manager of the Jax Gourmet Coffee and Snow food truck, has been a regular at the fair since she was 5 years old. Her parents own the Cornhusker Roast food truck, so she helped them out when she was a kid and still assists them in the evenings.

In the mornings, however, she sets up shop next to the livestock pavilion to sell coffee, smoothies, iced tea and snow cones to the performers and their families.

Food truck vendors see success at county fair

The staff of the Scottsbluff-based Mike’s Wild Dogs served hot dogs to county fair visitors; Other food trucks served the likes of burgers, corn dogs, snow cones and Greek and Mexican food to their customers.


“We’re trying out the morning rush and it’s been really good,” Herman said. “…It’s helped the kids that show, the parents and such. None of the other food trucks are open. There’s only one, Cornhusker Roast, that serves breakfast and such … we definitely have been here to help out with the livestock people, giving them something cold to drink especially when it’s 80 degrees at 9 am”

The Jax trailer has been part of the fair since 2019, but this was the first year it was stationed by the pavilion as opposed to with the rest of the food trucks.

Other vendors traveled from much farther than Scottsbluff to attend the fair. Ish Husain’s Renear food truck came all the way from Omaha to sell gyros, baklava and Greek salads at the Scotts Bluff County Fair for the 10th straight year.

“We’re here all day, sweating it out in the heat just for you guys, so we appreciate (people) coming out and supporting us so we can continue doing this as the years go by,” Husain said. “Everyone’s here to support one another…we love to see all the stuff they’ve got going on. It’s refreshing.”

He said the food truck travels across the Midwest each summer to provide food at various county fairs and music festivals.

Food truck vendors see success at county fair

A line forms outside the Jax Gourmet Coffee and Snow food truck by the livestock pavilion at the Scotts Bluff County Fairgrounds. It was one of two food trucks that were open for breakfast at the fair.


Renear was not the only food truck to travel from the eastern side of the state. The Grand Island-based Cactus Jacks food truck also stopped at the fair.

“It’s fun,” Jeff Leo, who owns the food truck, said. “I mean, you have a lunch hour and you have a big nighttime crowd. I just like traveling all night long, going from show to show … you enjoy it, it’s a blast,”

Cactus Jacks sells mainly gourmet burgers, but Leo said he’d added a brisket special to the menu for the fair.

“People decide on their favorites and they look forward to us coming back every year. Several years in a row now, I’ve introduced a new sandwich every year, so it’s kind of fun for them to try the new one,” he added.

Leo said he’d seen more business at fairs and festivals than usual this summer. He suspected more people were visiting such local events as entertainment as opposed to going on long-distance vacations.

“Fair’s just the most fun time,” Jax manager Herman told the Star-Herald. “Obviously, I have a little bit of nostalgia but … county fair is something I look forward to every year. I think it’s nice to get everybody to one location to celebrate and eat some good food. Lots of us food vendors are family-owned businesses and locals. It’s a good group of people.”

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