changing

How Marketing is Changing in the Automobile Industry

In the automotive marketing field, we’ve moved from a position of relative certainty, where business models were well-established and most innovation was incremental, to a sense that almost anything can happen. Business models are being reinvented constantly, and relentless innovation keeps redefining what an automobile can be. Tesla was where it all started, making the …

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Windsor embraces US changing course on EV incentive that excluded Canadian vehicles

Word that the US is steering away from a tax incentive that excluded Canadian-built electric vehicles is driving optimism in Canada’s automotive capital. “This is great news for Canadian workers, and our industry,” said Dave Cassidy, president of Unifor Local 444. The union represents workers at the Stellantis plant in Windsor, Ont., where a hybrid …

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