Brand and dealership loyalty decreasing as consumers pay more, GfK research says

New research from Growth from Knowledge AutoMobility shows that loyalty toward brands and dealerships is continuing to decline as consumers pay at or above the manufacturer’s suggested retail price. “It’s been widely publicized in the industry that a lot of people are paying over MSRP. We know that prices have been escalating and continue to …

Brand and dealership loyalty decreasing as consumers pay more, GfK research says Read More »