Wayne Griffiths, President and CEO of CUPRA

Wayne Griffiths calls himself “a rebel with a cause”. As President and CEO of the CUPRA automotive brand, he foments rebellion in the ranks of the “CUPRA Tribe”, urging team members, brand ambassadors, customers and followers to cast aside conformity, to shock and provoke him, and to relentlessly pursue authenticity. His cause also includes electrifying …

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